Thought+Discussion+(Seminar)

Firstly we will look at what drives successful marketisation of education by looking not only through the eyes of the “student as customer”, but by examining factors that impact on the marketing of an educational organization such as massification, expansion and diversification, heterogeneity, customer satisfaction and customer service. We will contrast and compare likeness and difference between marketing in the business world and marketing in education. We will examine the feasibility of applying a “customer” label to what we in education know as the student. Does the application of such a label result in the student becoming faceless to us as educators, us becoming too businesslike therefore resulting in us forgetting about learner specific factors such as pastoral care, learning styles, culture and diversity? To what extent does ICT tools and platforms take pedagogy and student needs into consideration, or not (as the case may be). This topic is very diverse, and can be approached from a number of angles, depending on the chosen context of the forum participant.
 * TOPIC 1 How has marketing influenced the Global uptake and use of ICT in education?**

Learning outcomes · What drives successful marketisation of education X · Student as customer · Impacting factors on the marketing of educational organization – massification, expansion, diversification, heterogeneity, customer satisfaction, customer service · Likeness and difference marketing in the business world V marketing in education · Feasibility of customer label being applied to student · Does this label make students faceless to us educators becoming too businesslike making us forget about pastoral care, learning styles, culture and diversity · What extent does ICT tools and platforms take pedagogy and student needs into consideration or not
 * Marketing **


 * DISCUSSION POINTS:**

24/7/10 SUE: Hey Nourah you might want to just go over to the revised LOS and check these off against what you have here and on the Website - I think they are a bit different.

24/7 NOURAH: Hey Sue, I realize my LOs are a bit different than the original on learning outcomes page.. Do they kinda 'fit under' the following ---> · Massification · Expansion · Diversification · Heterogeneity · Customer satisfaction · Customer service
 * 1. Evaluate, contrast and compare how the following generic marketing factors found in a commercial /educational situation influence the global uptake of ICT in education: -**
 *  · Market drivers

· What drives successful marketisation of education · Impacting factors on the marketing of educational organization – massification, expansion, diversification, heterogeneity, customer satisfaction, customer service · Likeness and difference marketing in the business world V marketing in educatio    **n What do you guys think? Can I leave my LOs as they are? I feel they are more specific... let me know if you think I need to change them...

This will be looked at through the research or thought discussion. Shal I address the culture topic in thought discussion as well? Leave a thread regarding this matter so that the students can choose to answer either this or that? (GB): No. the culture topic is being addressed through the Wiki, and the Synchronous Discussion Seminar. If I am just focusing on marketing, I can either leave the question wide open 'how has marketing influenced the global uptake and use of ICT in education?' or i can write a few specific questions derived from the learning outcomes.. e.g. what, do you think, drives successful marketisation of education? Keeping in mind however that we dont want to make the tasks too big or too time consuming perhaps it is better to leave it as 1 question, this way the students can approach the topic from a number of angles? What do you guys think?

(GB): there's a risk here. 1. these are not learning outcomes, these are questions/topics 2. We are not looking at the marketisation of education per se. We should be looking at the marketing of e-learning products into education. Education marketing is too borad. We need to narrow the scope to an ICT focus 3. These are better questions: How do marketers sell their products to education providers? Are these products fit for purpose? is there a dichotomy between users and sellers? 4. too broad, needs refining. what do you want the students to produce at the end of this Nourah? Think about your learning outcomes. What questions will you need to ask to achieve this? Cheers Gab

SUE: Hi Nourah and everyone - could you please head back over to the learning outcomes page to give your thoughts there. I think this starts to wrap everything together in more detail. Nourah you probably want to remove the initial abstract questions posting that you have popped up the top of this page and put the new outcomes in once we all agree on them, work out which outcome you/Wendy are hanging off and the tease your activity mind map out from there. And yes as per Gabis posting, above just a reminder to hang off marketing only - Gabi and I have got culture.

NOURAH : Hi all. Id like some feedback on my questions for thought discussion (listed below) Q1 : What, according to Maringe and Gibbs (2009) are the main driving forces behind the marketisation of education? Look at one or two of these in detail and discuss how these factors can influence the global uptake of ICT in education. Q2: In Reading 16, Maringe and Gibbs (2009) talk about the differences between marketing in the business world and marketing in education. How are these different//similar? What is your view on marketing in education (with reference to ICT in particular).

I have stayed away(to some extent) from the customer satisfaction/seeing student as a customer idea so that Wendy can utilize that in her research. Do these questions seem ok to you guys? I will tidy this page up and try to have it all ready by the end of the day for you Gabs. Once I am done with that I am happy to help with the website if you need me. I will take your advice Sue and write up a mind map of ideas students may come up with (over the next week or so) to prepare myself in playing the role of devils advocate. Gab, re the website.. it could be my laptop ? I will try to open it from my other laptop later on (I am working on a mini hp at the moment.. this could be why..) Thanks guys (GB): Hi Nourah :-) Looking good! Questions seem good. You've aligned them with LO's. Re: Website...I've opened it on a couple of diff computers and seems ok to me. If I need to increase font, I can, but loath to do that due to space constraints. Happy to be guided by you guys :-) Once you're done, can you upload LO's and Instructions to 'WEBSITE' page. Your actual Q's can stay here, for uploading to Stream, when we get access to do so :-) Great work! Nourah: Gab I had a look at the website on another laptop and it's bigger. Must have been my laptop making it small. Looks awesome :-) Nourah: Gab thanks for the prompt feedback. Great, I will put up the LO's and instructions soon. Once stream is ready to go I might also include a link straight to the Qs on the website, since that will be the students' guide throughout our seminar. Its prob my laptop thats making the website small dont worry about it. I'll double check tonight on another one and get back to u on that. Thanks heaps for the guidance :-) //

//WENDY : I have removed this info off my page if you want to utilise it Gabi. :)//

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